Saluting our soldiers! Happy Memorial Day!
Wishing all generations Happy Mother’s Day!
Let’s face it. Everyone owns a hand-held inexpensive camera or a mobile device that easily uploads to YouTube and Google video. It seems everyone is a video producer. Smartphones are great if shakiness, dimly lit and poor pixelation videos are what you are after. There are 3 things a corporate video professional will do for you and your company.
1. Provide quality. Why is pixelation important? The cornerstone of video content is dependent on video codecs (compression and decompression). A professional corporate video professional has the camera and editing system that provides the viewing quality that a company requires. A company has 30 seconds to impress the consumer–make it count. There is no substitution for quality and polish. Your corporate video is a visual voice of your company. It should be fluid and precise as well as convey the intended message to your buyers.
2. Save time and money. The old saying “you get what you pay for is true.” By hiring a professional corporate video producer, you are saving time and money by doing it right the first time. It is my experience that keeping simple, transparent milestones and potential revisions as outlined in a written contract comes in to place. Any reputable producer will collaborate with clients to outline what you expect, what services the videographer will provide and be able to shoot a variety of budgets. Being transparent and working together client to videographer saves you both time and money.
3. Magic. Certain projects allow the company to step back a little and let the videographer up the “wow” or “cool” factor. The magic happens in post production. I allow revisions until my clients are 100% satisfied. Professional corporate video is based on successful partnerships that lead to referrals.
Simply put, a Day in the Life is a video documenting a person‘s activities of daily living from the moment of waking up until going to sleep. In other words, a 24 hour video journal capturing a person’s quality of life or lack thereof.
As a legal videographer, I am hired by attorneys to produce Day in the Life videos to show jurors an accurate representation of how a person’s quality of life changed after a serious injury. This type of video allows a juror to walk in the shoes of an accident victim. Think of it as a window in to a person’s life that mere words cannot express.
Regulations differ from state to state as to how a Day in the Life can be documented and how the video interview process can be obtained. It is very helpful if the victim has previous video or pictures to visually represent the quality of life enjoyed previous to the accident.
We are, by nature, competitive and somewhat obsessed by firsts. Whether it is Olympic gold, the first man in space, the first man on the moon or the first person to climb Everest, to be first is culturally a crowning achievement.
Somewhat ironically, though, those that have been "first" are among the few who see through this illusion.
On December 30, 2011, while surfing the web, I came across a news article about a 16 year old boy, Jack Jablonski (a quick Google search will provide you with pages of stories on Jack), who was checked from behind while participating in a sport he loves, hockey. The result of that check was devastating, paralysis. Jack was told he would never walk again, let alone skate, nor would he regain the use of his arms or hands.